Product Configurators in Electronic Commerce – Extension of the Configurator Concept towards Customer Recommendation
نویسندگان
چکیده
Web-based product configurators are enablers of the concept of mass customization, as they allow customers to transform their perceptions regarding a desired product into a precise product specification. The customer chooses option values within set limits that best match his configuration goal. In this paper we present an approach to extend the traditional product configuration process with a consultation interface which offers option values on request. We describe both required architecture and process flow.
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